Sales Growth

"I didn't know he was making the decision!" or "I didn't know that delivery time was important in the selection process!" There are numerous examples of companies who poured a considerable amount of money and resources into a sales campaign only to find out, after the loss, they concentrated their efforts on the values of an evaluator and not the decision maker. Allegro Consulting has a proven Customer Decision Analysis Process that can be applied to any sales campaign to assure you are concentrating your efforts on the most important concerns of the decision maker.

This is one of many ways Allegro Consulting can apply nearly $3B in sales experience to your sales growth ambitions.

Does your sales or marketing message have the desired impact on your potential customers? Does it promote action? Allegro Consulting will spend the time to understand your company, your goals and objectives, and help you build a computer based presentation that will be crisp, professional, and effective. We will analyze your marketing material (brochures, web site, giveaways, etc...) and make recommendations (and guide the development) to assure this capital expenditure is an effective tool in your sales arsenal.
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Having a Sales Capture Strategy for important competitive business opportunities is essential to a successful campaign. It should address the important priorities derived from a Customer Decision Analysis, Competitive Intelligence (who is competing against you and what is their strategy), a Contact Plan (to gather intelligence), a Pricing Strategy (to assure a win and profitability), and a Product or Operations Strategy (your solution offering). With over $3B in successful sales campaigns Allegro Consulting has the expertise to help you build your successful Sales Capture Strategy.

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In a competitive environment the winning contractor is the one who best understands specifically who is going to make the decision and the driving priorities that will guide their decision. The loser will have misread the decision process by focusing on the priorities of an Implementer or Evaluator, not the Decision Maker. This error has cost billions to Fortune 500 companies and millions to small business. Allegro Consulting has a unique process called Customer Decision Analysis, for identifying the key decision makers and the role they will play in your competition.

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Few things can impact the outcome of a sales campaign like a poorly authored proposal. Do you have a Proposal Strategy? Allegro Consulting can act as your proposal manager, independent auditor, and editor. We will apply the wealth of experience and expertise gained from dealing with a wide range of government and commercial proposals that led to billions in contract awards.

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