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Sales Growth

When You (CEO) Should Pull The Sales Alarm

By Mike Gomez
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When listening to CEO's and business owners talk about some of the sales challenges they face I have found myself using the phrase "my sales alarm is ringing" to indicate that something they said wasn't sitting well with me. I guess this is my equivalent to Spiderman's "Spidey sense" - a strong feeling that something is very wrong here.

As a veteran salesperson ($10B personal sales total), sales leader and consultant I thought it might be worthwhile to share what triggers my "sales alarm".

If any of these applies to your business, run, don't walk, to the nearest alarm and pull it. You have a sales emergency that needs to be addressed right away. If you don’t know why these should trigger an alarm, give us a call and we will explain why we think so and recommend what to do about it.

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