CHOICE, The Book 

From the Author

"They say doing something 10,000 times makes you an expert. After 20+ years advising private business owners and startup founders, I’ve delivered the same blunt guidance thousands of times, and watched it land every time.

Industry doesn’t matter. Company size doesn’t matter. Age or gender of the owner doesn’t matter. The root problems are the same.

This book is a mirror and a wake-up call.

If you’re serious about leading a thriving, growth-driven business, Choice will challenge how you lead, how you sell, and the decisions you’ve made, or keep making, that are holding you back."

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What’s Inside Choice

  • Why owners don’t plan - and how they pay tragically for this mistake
  • Finding the shortest distance to revenue for your startup - before the cash is gone.
  • The value of strategic planning - the not-so-secret sauce for growth.
  • The role of the CEO - what it is and what it’s not. DO YOUR JOB.
  • How to build a culture of accountability - that reveals dead weight in your organization.
  • The one and only measurable role of your marketing budget - it is not likes or followers
  • The single truth to explain all sales losses - and what you can do to fix it.
  • How to change the quality of customer interactions - forever!
About the Author

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